The client has sent a picture taken from their cameraphone and wants to use it in a A4 brochure.

ME: “Hello, I’m phoning regarding the image you sent earlier. It’s way too small, it’s only 640x480 pixels. Ideally we would need something 10x that size. Also it’s out of focus and essentially we can’t use it. It would look pretty terrible at A4 size.”

Client: “Ah, I see. Can’t you do anything with it? Can’t you work your usual magic on this?”

Me: ”I’m afraid not. It simply is not of a high enough quality that I would recommend using it on an A4 magazine advert. If we could get a high resolution photo taken by a professional photographer then maybe we could go further from there.”

Client: “Can’t you just wave your magic wand and make it better?”

Me: “I’m not Harry Potter.”

Client: “Well I’m very disappointed in you….”